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| internet is thai travellers preferred resource |
| Online Travel Trends 2008, 79 per cent of Thai travellers plan international trips and check ticket prices online |
 ACCORDING to an inaugural poll commissioned by British Airways (Thailand), Online Travel Trends 2008, 79 per cent of Thai travellers plan international trips and check ticket prices online and 63 per cent of the browsers will also purchase their tickets online.
When travelling for business purposes, 45 per cent of Thai executives booked air tickets via the company's assigned travel agency but about 39 per cent said they booked international air travel themselves online. The remaining 16 per cent have their business air ticket bookings made via their secretaries.
Speed and convenience topped the list of advantages of online bookings. Meanwhile, 60 per cent of respondents reported they had tried airline's online check-in tool while 24 per cent still preferred traditional check - in at the airport counter.
The Online Travel Trends 2008 was conducted by Dusit Poll in Bangkok's prime business districts around Silom, Sathorn and Sukhumvit.
Responses were gathered through an on - street Thai language interview amongst 500 respondents. All respondents were Thai nationals with a minimum income of 50,000 baht per month. The sample comprised 52 per cent female respondents and 48 per cent male respondents between 25 and 40 years of age. |
| Posted on Oct 23, 2008, Resource from TTG |
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